We make the world more user-friendly

Our lives are surrounded by layers of complexity and frustration - information overload. We need to re-think how businesses connect with people.

We use a range of techniques to understand how people will react and behave in the real world.

Upcoming training events

Top tips for creating plain English forms - September 29, Wellington

In this workshop you'll learn what it takes to create bulletproof forms to help you capture important information about your users. You'll learn practical tips to ensure that the user's experience is intuitive and satisfying.

Expert Review

Our experts will perform a heuristic analysis of your site's usability and customer experience, giving you realistic recommendations and solutions.
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User Testing

There is nothing quite like sitting down with people and seeing how they really use your site. What do they struggle with? What frustrates them? We can help you help them.
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Information Architecture

Information architecture is all about improving "findability". We are experts at helping you design a site that best suits your users' (and your) goals.
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