Reports
Download our free usability reports based on in-depth user research and comparative studies.
Online Advertising: How to create online ads that people don’t hate
Summary
$200,000,000 was spent on online advertising in New Zealand in 2008. But what percentage of those thousands of ads were effective? How many were ignored, or, worse still, annoyed the very consumers they were supposed to persuade?
This 25 page report shares the results of reviewing nearly 50 academic papers and research reports, and provides recommendations from real-world experience of online advertising in New Zealand.
Target Audience
Anyone interested in advertising online or hosting advertising on their website will benefit from this detailed report, with dozens of real-world examples.
Find out:
- How to draw attention to your ads without frustrating your website visitors
- Where to place your ads so that people will see them
- Tips for writing ad content
- Why text links work better than graphical ads
Register to download your free “How to create online ads that people don’t hate” report.
A usability assessment of New Zealand university websites (June 2004)
Summary
This 61-page report shows how New Zealand university websites stack up when measured against 155 general and university-specific usability criteria. Using a large number of examples and pictures, we explore what universities do wrong and right and list practical recommendations for improvement.
Target Audience
This report is essential reading for teams responsible for tertiary institution websites. It also provides valuable information for owners of large, information-rich websites.
Executive Summary excerpt
Our research shows that New Zealand universities are only complying with about half of today's best-practice usability guidelines. Even the best sites in the country score no higher than 67% when we measure their compliance against 155 usability checkpoints.
General aspects on which the sites scored poorly include:
- excessive use of pop-up windows
- lack of design consistency
- basic mistakes with forms (such as error messages, examples, help, setting expectations)
- use of university jargon
- a non-intuitive site structure
- lack of indication of the user's current location in the site
Cost
NZ$800 (excluding GST)
