User Experience Vision and Teams
| Cost: | NZ$750 excluding GST. |
|---|---|
| When: | To be confirmed |
| Where: | To be confirmed |
| RSVP: | Simply email Michelle if you'd like to attend, or have any questions. |
Description
This one day workshop explores user experience strategy and vision. A user experience vision can target an online experience alone, or it can extend to the whole organisation, enabling a company to create a single, consistent face to its customers. Challenges include:
- How to create that vision
- How to enable different groups such as product development, marketing and customer service to deliver a common vision, with an emphasis on user-centred design (UCD) and user experience (UX) teams
The workshop draws upon a survey carried out in 2006 and 2007 with successful UCD and UX teams worldwide, and the instructor's experience. It goes beyond theory and offers practical approaches to the challenges of creating and implementing a UX strategy.
Learning objectives
Participants in this workshop will:
- Define User Experience Strategy
- Gain practical tips on how to create and implement a UX strategy
- Learn how to set up an internal UX team to support your strategy
- Acquire tactics for communicating and evolving the strategy across groups
- Report on what makes teams successful and effective from real teams worldwide
Who should attend?
This workshop is targeted at those interested in concepts driving user experience strategy, from managers to UX team leaders and practitioners.
About the presenter - Susan Wolfe
Susan Wolfe has spent over 25 years evangelizing the value of usability and user-centred design to create successful user experiences, and has extensive experience making it work in the real world. Now as Managing Director of Optimal Experience (with previous roles as Director of Consulting at Adobe, Director of Client Services at Different Solutions, and for many years MD and Principal Consultant of The Hiser Group), she has collaborated with a vast array of commercial, corporate and government clients across industries to introduce and reap the rewards of user centered design practices.
Before arriving in Australia, Susan was employed by Tandem Computers in the US, where she established and managed the corporate-wide Human Factors Department. Prior to that, Susan held user interface and human factors positions with General Electric and IBM.
Susan is an energetic and passionate speaker on the topic and frequently delivers highly rated workshops and conference presentations. For many years, she served as an adjunct faculty member (including at UNSW and San Francisco State University), establishing and delivering undergraduate and graduate curriculum on Human Factors and Computer Human Interaction.
Susan is also very active in the professional community, and is the founder and past President of the Sydney Chapter of the Usability Professionals' Association - the leading international organization dedicated to promoting and advancing the development of usable products and experiences.
RSVP
Simply email Michelle if you would like to attend.
What to wear
For your enjoyment all our workshops are designed to be as interactive and relaxed as possible, so please wear comfortable clothing. We are not always able to completely control air conditioning and room temperature, so wearing layers will be handy in case you are too hot or too cold.
Course cancellation
- A course may be cancelled or postponed by Optimal Usability either due to exceptional circumstances beyond our control (e.g. presenter illness) or should the minimum number of participants not be reached.
- It is recommended that if you are travelling from outside the city where the workshop will be presented that refundable travel tickets and accommodation are booked. We cannot accept liability for non-refundable travel and accommodation in the case of cancellation or postponement.
- If a course is cancelled or postponed you will be advised and, on your instruction, the fee will either be refunded or transferred to an alternative workshop.
Participant withdrawals
- While you may send a substitution at any stage at no extra charge, we do ask that you notify of us of this within 48 hours of the workshop commencing.
- A 20% withdrawal fee will be charged if you withdraw between 15 and 5 working days before the start of the workshop.
- A 50% withdrawal fee will be charged if you withdraw between 5 working days and 48 hours before the start of the workshop.
- A 100% withdrawal fee will be charged if you withdraw less than 48 hours before the start of the workshop.
