User Surveys
Sometimes it is necessary to survey a large number of users to gather data and opinions. Online surveys are an effective way to gather information from a large number of respondents, particularly if your users are geographically or demographically diverse.
Benefits
User surveys have a number of advantages:
- Profile the background, market requirements and perceptual feedback of users.
- Are usually quick and therefore cost effective to administer.
- Can be used as a reliable basis for comparison or for demonstrating that quantitative usability targets have been met.
- Effectively reach large numbers of a target user group.
- Help to remove selection bias based on geographic area, industry, etc.
Typical deliverable
A report with survey interpretation and findings, typically 20 pages in length.
Typical duration
4 - 6 weeks, depending on how the survey is deployed.
Clients
Some clients who have used this service include:
- Accident Compensation Corporation
- Department of Conservation
- Greater Wellington
Last updated: Thursday, May 07, 2009
