Optimal Usability - UX Masterclass

Cost:NZ$995 excluding GST.
When:Monday 15 March 2010
Where: Skycity Auckland
RSVP:Simply email Kimberley if you'd like to attend, or have any questions.

Description

If customer experience is important to your company or if you are a practitioner - you can’t afford to miss this event! Optimal Usability has invited an international panel of speakers for a one-day User eXperience Masterclass that will be jam-packed with panels and specialist Sessions on a multitude of topics. Topics will appeal to all levels in an organisation - from CEO’s and General Managers through to Designers and Usability professionals.

Topics

The day long event will include two panel sessions, 1 hour topical sessions and a networking opportunity over drinks.

The topical sessions will include:

Air NZ Skycouch - Innovative research to guide product and space design

This session will be co-presented by Optimal Usability and Air New Zealand. The presentation will elaborate on how Optimal Usability worked with Air New Zealand in the design of their new Skycouch. Innovative observational research methods were developed to ensure that Air NZ would stay ahead of competitors and have a product that worked well for customers.


How to create and grow a great UX team

This presentation will focus on the creation, care and feeding of UX teams for today and the future. Building an outstanding UX team does not happen overnight.During this session, attendees will:

  • Review the evolution of UX teams
  • Learn tactics for interviewing and assessment
  • Explore management considerations related to Baby Boomers, Gen X and Gen Y groups (note: the author did not necessarily believe in these differences, but has learned that they exist and matter)


Agile User Research

In this session, you’ll learn why user research is important for doing good design, why it is often done improperly, what the secrets of good design are and how to apply these secrets to international projects. This session will present real case studies and attendees are encouraged to bring questions and challenges they face for discussion.


Creating great government portals

Every country is different, but the challenges of getting the user experience right for government portals can be very similar. This session shares some best practice about improving the user experience for government portals, both in terms of the techniques used and some factors which set these sites apart.


Creating Online trust and credibility

Trust and credibility is a critical component to many websites. This session will equip attendees with tools to perform a trust evaluation and information to design for maximised trust. This will be an interactive session with practical examples and opportunities to share experiences.


UX in Healthcare

This session will discuss some of the international trends occurring in healthcare. Specifically this session will look at:

  • Applications of engineering psychology to healthcare design
  • Emergence of personal digital devices and PHR’s
  • Adoption issues in EHR’s/PHR’s and how to increase usage


Combining Methods: User Testing and Web Analytics

User Testing and Web Analytics are both valuable tools. The presentation will not only explain how and why you should combine these two methods, but also show examples that highlight this approach. Instead of having a lengthy dissemination on the differences between the two methods it will focus on practical examples. These examples clearly show how both methods are used to complement and strengthen each other in the User Experience Design process. Furthermore, the presentation will show how the User Researcher and the Web Analyst can work together as a team.


Un-moderated Remote Usability Testing

Many practitioners are familiar with Moderated User Testing. This session takes testing to the next level by removing the moderator. Attendees of this session will:

  • Understand how automated remote usability testing tools work
  • How they can use this technique for iterative testing
  • See through a real case study how a global company succeed in using this technique in a UCD process
  • Answer the most frequently asked questions regarding this kind of tools


Eye-tracking and user experience

The ability to track eye movements for scientific research has existed for generations. Recent technological advances in this area have made both data collection and analysis easy. Thus, what was once an extremely cumbersome and time consuming research endeavor, now is a very intriguing research technique - with the visual outputs sometimes being perceived as having more value than the data itself. With the growing number of eye tracking system installations in both academic and commercial research centers, a discussion of the role of eye tracking in user experience research is critical.

This session will cover:

  • Intro to eye tracking
  • Review of methods and applications
  • Use and misuse for evaluating the user experience
  • Example study: bing vs google
  • Discussion


About some of the presenters

Birte Koerber

Photo of Birte Koerber .

Birte Koerber is Director Quality Management at SirValUse Consulting (Germany), one of the largest user experience research and testing companies in Europe. In her current role she is responsible for qualifying the company staff with training and individual coaching as well as ensuring the overall quality of the project work and processes. In her former role as Director Customer Experience, she led a team of consultants and was account manager for SirValUse’s clients from the e-commerce and healthcare/pharmaceutical sector as well as for design agency clients. Over the years she led numerous research projects on a global level. Birte actively contributes to the UXAlliance by working on quality standards in the quality interest group. She has a background in Web design and was responsible for building the user interface of Infoseek Germany (a search engine and portal) before joining SirValUse in 2002.

Florian N Egger

Photo of Florian N Egger.

Florian is the Founder and Principal of Telono, a Swiss user experience consultancy. He has worked on a range of usability projects, from mobile operators and finance to information portals for the United Nations. He specialises in strategic customer experience design and evaluation, taking into account on- and offline touch points between a company and its clientele.

Florian's academic background is in Human-Computer Interaction (HCI), with a Master's from University College London and a PhD from the Eindhoven University of Technology, The Netherlands. The title of his PhD thesis was "From Interactions to Transactions: Designing the Trust Experience for Business-to-Consumer Electronic Commerce".

Frederic Gaillard

Photo of Frederic Gaillard.

Frederic Gaillard is founder and principal of Axance, the leading French firm specializing in user experience design for digital services. Today, Frederic is helping Axance’s clients at implementing a user centered strategy, but in his former role he was responsible of the international research and has provided research and design consulting for more than 150 online services since 1999.

Before founding Axance, Frederic was a design consultant at various companies with a special interest to end users. He has a passion for human computer interaction and technology adoption. Frederic is also one of the founding member of the UXalliance (the global leader in UX and user research) and takes care of the partners relations into this growing group.

Frederic holds a diploma in industrial design, a MSc in Management and a BSc in Art History from La Sorbonne, Paris.

Gavin Lew

Photo of Gavin Lew.

As one of User Centric’s founders, Gavin has been instrumental in shaping User Centric as the premier firm in the US user experience market. Gavin’s 15+ years of experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing the company, he holds particular interest in mobile technology, healthcare, and global research projects. Prior to co-founding User Centric, Gavin was president of a funded Internet start-up, principal at a web development company, a member of Ameritech's Human Factors group, and Director at another user experience research consulting firm. He is a frequent presenter at national and international conferences and the lead inventor on several patents. Gavin is also an adjunct faculty member at DePaul University in user experience research with the College of Computing and Digital Media.

Joelle Stemp

Photo of Joëlle Stëmp.

Joëlle Stemp is an associate and President at Yu Centrik. With a background in communications, she started her career as a user interface designer and has been for the past 20 years. For five years she was part of a User Interface Research Team at Montreal Computer Research Center (CRIM). She is also an HFI’s Certified Usability Analyst.

She has participated in several large public projects and she is a pioneer of the Web. She design user-interface for Minitel in France in early 1980 and then designed the first (CWIS) Campus Wide Information System on Internet at University of Montreal, Canada in 1990. Since then, she has acquired a solid expertise in designing and evaluation interactive products, from websites to itv applications, from user research to remote usability testing.

Her strong passion for usability lead her, in 2003, to start Yu Centrik, a Montreal firm an independent firm highly specialized in the field of user experience.

Reva Glassman

Photo of Reva Glassman.

Reva Glassman is a Usability Team Director at Mitsue-Links, the first and largest information integrator in Japan. She is originally from the United States, where she earned her BA in Cultural Anthropology from the University of Pennsylvania, and earned her JD from UCLA School of Law, shortly afterwards becoming a licensed attorney in the state of California. She has been living in Tokyo for the past two years, and is currently in charge of foreign communication and business development for the Usability Team. As the sole American at a Japanese company, she is relied upon to investigate and interpret all aspects of usability theory and practice as pertains to Mitsue-Links foreign business relations. Her current interests involve reconciling the differences in practice between Japan and the international community on all levels, but particularly in the areas of estimation, screeners, recruiting, pricing, reporting, and privacy documents.

Robert M. Schumacher

Photo of Robert M. Schumacher

Robert M. Schumacher is Managing Director at User Centric, Inc., a leading global user research firm headquartered in Chicago, Illinois. Bob is well known for his experience and expertise in global user research. He is the editor of the recently released "Handbook of Global User Research" published by Morgan Kaufman. In this volume, he coordinated the contributions of 53 authors from more than 20 countries. He has been invited to speak on user experience and user research at national and international conferences in North America, Europe and Asia. Bob has served as research director for dozens of global user research projects.

More recently, Bob has been become influential in how usability is applied to health information technologies. He has authored several papers on usability criteria in the EHR selection process. Most recently he has been project lead in the development of a usability assessment protocol for the usability of electronic health records. He has also conducted research and published several studies on the usability of and factors affecting adoption of PHRs. Under his management, User Centric conducts dozens of health care user experience research and design projects a year. Bob also serves on the US National Research Council's Committee on Human Factors in Home Healthcare.

In more than 20 years of professional experience, Bob has held technical and management positions at Bellcore, Ameritech, Belgacom, Universal Access, and User Centric. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois at Urbana-Champaign.

Shailesh Manga

Photo of Shailesh Manga.

Shailesh has a passion for tackling complex problems (no doubt from his background as a physicist). He is skilled at helping organisations structure themselves and execute on projects to deliver world-class customer experiences. Shailesh’s role as a Director of Optimal Usability connects him to many international usability and customer experience professionals. This broad knowledge allows Shailesh to challenge and extend New Zealand clients in the area of customer experience at both a strategic and project level.

Shailesh’s recent activities are focused on speaking at conferences, helping clients develop strategies that are customer focused, building up UX teams and incorporating service design into organisations. He also struggles to leave projects alone and most recently enjoyed working on the customer testing phases of the Air New Zealand Sky Couch project.

Simon Herd

Photo of Simon Herd.

Simon Herd is Managing Consultant at ExperienceLab (formerly Serco Usability Services), which was identified by Forrester as Europe’s most experienced usability vendor. Simon is one of the most experienced usability professionals in the UK and has been active in user experience research for more than 15 years. He has led complex international and E-government projects for more than a decade. More recently, Simon has led ExperienceLab projects for the UK Transformational Government programme.

Before joining ExperienceLab, Simon was an HCI Professional at the communications company NTL and NatWest Bank. Simon holds an MSc in Human Factors and Information Technology from Loughborough University. ExperienceLab is a founding partner of the UXalliance.

Thomas Snitker

Photo of Thomas Snitker.

Thomas is one of Denmark’s leading usability specialists. He has 10 years experience in the industry from usability studies for national and international companies.

Thomas is a frequent speaker at Danish and international conferences and is the blogger at Computerworld.

He founded in 2005 Snitker & Co. and is the author of two books, “Breaking Through to the Other Side - using the User Experience in Web, interactive television and mobile services” (2004) and “Using the users - and create more user-friendly websites.” (in Danish, 2001). He contributed to the “Handbook of Global User Research” (2009, ed. Robert Schumacher.)

Tjeerd de Boer

Photo of Tjeerd de Boer.

Tjeerd founded User Intelligence in 2002. From that point, this User Experience consultancy firm has grown to a team of nearly 20 people. The company focuses on the Research, Design and Optimization of interactive products and operates in the Netherlands, Finland, Sweden and Norway.

The combination of people, business and interactive technology is of special interest to Tjeerd. Prior to starting User Intelligence, he worked at Razorfish, Amsterdam and the Technical University, Eindhoven. This gives him an experience of 10+ years in User Experience Design. During these years, Tjeerd has worked for a variety of organizations, both in terms of size and industry.

In addition to managing the company, Tjeerd is treasurer of Chi Nederland (the local chapter of ACM SIGCHI). In this position, he has organised many UX conferences in the Netherlands over the last 10 years. Tjeerd is member of the Usability Professionals Association and the Web Analytics Association.

Trent Mankelow

Photo of Trent Mankelow.

Trent Mankelow is the co-founder and CEO of Optimal Usability, New Zealand’s leading usability consultancy company. Since 2002 Optimal Usability has observed over 4,500 people interacting with all sorts of touchpoints, including websites, paper forms, kiosks, websites and IVR systems. Trent regularly speaks on customer experience, self-service and usability. He is on the international board of the Usability Professionals’ Association.










Course administration

RSVP

Simply email Kimberley if you'd like to attend.

Course cancellation

  • A course may be cancelled or postponed by Optimal Usability either due to exceptional circumstances beyond our control (e.g. presenter illness) or should the minimum number of participants not be reached.
  • It is recommended that if you are travelling from outside the city that refundable travel tickets and accommodation are booked. We cannot accept liability for non-refundable travel and accommodation in the case of cancellation or postponement.
  • If a course is cancelled or postponed you will be advised and, on your instruction, the fee will either be refunded or transferred to an alternative workshop.

Participant withdrawals

  • While you may send a substitution at any stage at no extra charge, we do ask that you notify of us of this within 48 hours of the workshop commencing.
  • A 20% withdrawal fee will be charged if you withdraw between 15 and 5 working days before the start of the workshop.
  • A 50% withdrawal fee will be charged if you withdraw between 5 working days and 48 hours before the start of the workshop.
  • A 100% withdrawal fee will be charged if you withdraw less than 48 hours before the start of the workshop.

 

Last updated: Tuesday, February 16, 2010

On our latest projects, research, and other news in the world of usability.

Email addresses are not sold or given to anyone.

Unsubscribe instructions appear at the end of every email.